July 19, 2022

Website analytics service counts more than clicks – GCN

Website analytics service counts more than clicks

Syntasa, a Virginia-based marketing analytics provider as a service, announced that it has contracted with a federal agency to provide advanced analytics applications to isolate behavioral trends on government websites. .

The open data platform, built on Apache Hadoop, aims to improve service delivery through automated recommendations, which it compiles using segmentation and machine learning algorithms to collect trending data users. The goal is to provide real-time decision-making information and predictive analytics to federal content managers, CIOs and data scientists.

Syntasa officials told GCN that the terms of the contract prevented them from specifying the federal customer. But the agency in question will soon have an analysis solution that differs from similar systems by its ability to aggregate and integrate countless data sources. According to President and CEO Jay Marwaha, this includes “sensor activity, browser behavior, geolocation … IP addresses, weather correlations, census information and many more.”

The announcement comes as agencies push for a deeper analysis of websites more broadly. The General Services Administration offers Google Analytics to all agencies as a shared service through the Digital Analytics Program, and in March 18F unveiled analytics.usa.gov – an intergovernmental web traffic dashboard.

About the Author

Jonathan Lutton is an editorial contributor to FCW. Connect with him at [email protected]