May 19, 2022

Simplifying What Website Analytics Is And How It Can Drive Business Growth – Manila Newsletter

Website analytics may seem like only for tech-savvy experts, but you should consider the information you may receive on your website. Things like when customers log in, what they visit often and what part of your website they spend the most time on as well as what products they buy often are just a few of the things you can do. can find out.

Website analytics gives you information about the most popular sections of your website, the products your customers buy most often, and the peak times they log into. Photo from Unsplash dot com

Don’t let the term intimidate you. GoDaddy, the company that empowers everyday entrepreneurs, is here to demystify what website analytics is and how you can use them to increase traffic to your business website.

Reach more people by posting updates during peak hours

Just like with a brick and mortar store, your website has peak hours when most visitors come in; and website analytics can show you exactly when they are. Once you’ve identified your peak times, you can schedule ad posts or new products for those times.

Conversely, once you know when you have the least traffic, you can create ways to try and get more people to visit during those times. Scheduling special sales or shipping discounts during your online store’s off-peak hours, for example, can be a good way to get people to come to your website and make a buying decision.

GoDaddy makes it easy for businesses to offer discounts or special shipping coupons like these through its GoDaddy Online Store Product. Customers only need to enter their promotional code during checkout and the discounts are automatically applied, no manual calculation is required.

Once you know your customers’ website preferences, behaviors, and viewing habits, you can strategically plan what types of content you need to post and when to post it. Photo from Unsplash dot com

Create more content that catches people’s interest

Website analysis can also help you identify which pages are viewed the most, the average time they spend on that page, and which pages they typically click on next. You can also find out what visitors are looking for the most on your website.

With these analytics in mind, you can get a better idea of ​​the type of content that captivates your visitors so that you can create more. Maybe pages with videos make people scroll down and pay more attention, or pages and products with a certain design or layout are more effective at getting people to click and do purchases. Maybe people tend to search for more “minimalist” offers in your website search bar. Come on daddy Websites + Marketing The integrated suite of tools includes built-in analytics to provide you with performance metrics for your website and tips on how to improve them.

From there, you can be more strategic about the type of content you post on your website, to help you get the results you want. Whether you’re looking to increase viewer retention, drive more people to the Buy Now page, or help them find more relevant content, website analytics can provide valuable information that keeps your site going. Web and grow your business less a matter of luck and guesswork. and more on smart business decisions.

“Website analytics can tell you more than how many people are visiting your site or when. It provides comprehensive information about your website traffic which can lead to interesting insights into the preferences, behaviors and habits of your customers, ”said Norman Barrientos, GoDaddy’s Marketing Director for Southeast Asia. East.

“Know Your Customer is Marketing 101. And by using website analytics to better understand and know your customers, you can intelligently tailor your website to help you meet your goals and move your business forward.” , added Barrientos.

From domain names to building and maintaining a website for your business, GoDaddy is your one-stop-shop for everything you need to build a strong online presence. Learn more about GoDaddy’s products and services and discover an online marketing idea or two by visiting