When I created my first WordPress website and use the word “built” liberally, I was encouraged by the number of plugins that could support the goals I had and what I wanted to do. But nowadays the market offers an ever increasing number of plugins, and this is especially true for website analytics data.
Many plugins provide comprehensive analytical data. But the challenge is finding a plugin that easily displays post data and stats.
Why statistics for publications matter
Getting as much information as possible about your visitors and their behavior on your site is crucial to optimizing it well.
You can always choose to trust your Google Analytics information by collecting data from behavior reports There, like the route taken by visitors from entry to exit, the most viewed pages on your site or the pageviews in subfolders, via the content exploration report.
But there is a learning curve and a few steps to getting to the information you need. Tracking an event, for example, always requires that you add an event tracking code to each action you want to track.
As a business owner, not all of these analytics steps are the most compelling way to quickly access the quality of a post on your site. In other words, “I love a long learning curve when I stumble upon a new tool! No business owner has ever said.
So whether the data is displayed directly in the post or in your admin dashboard, it is convenient to have an immediate view. A plugin with an easy-to-use interface that provides statistics and post data can help you clarify which posts are performing well – and why – to help you make the best content strategy decisions for your goals. commercial.
These three options provide posting statistics and can be a good addition to your regular analytics toolkit:
Google Analytics Dashboard for WordPress
Probably the most obvious solution for post and page analytics data is the Google Analytics dashboard for WP. connect.
You will have easy access to pageviews and all the basics like referral traffic, bounce rate, organic searches, and referral sources and placements.
The plugin is user-friendly and provides up-to-date page reports with details on traffic referrals. But more importantly, it also includes comprehensive “by page” and “by post” reports.
Unlike your regular Google Analytics dashboard, the WordPress plugin doesn’t require tracking coding to set it up. The plug-in does this for you automatically. However, you will first need to create and configure a Google Analytics account.
Statistics counter has been around for almost a decade, and its free version is packed with a long list of useful tools. Installation is straightforward and includes entering your Project ID (one per website) and the security code to use the plugin on your site.
The “crawl down” tool is one of the most comprehensive, allowing you to customize what you want to crawl in several ways, and includes statistics showing the number of visits and each visitor to a page.
You can add a tracking code to any page or post you want to track. You can also customize it to show a visitor’s browsing activity on that page, so you can see which route they’re taking.
The tool is focused on visitors, helping you glean information such as who is visiting your site and from where. And because it’s a webtracker, by Statcounter, it tracks browsers, not server requests, which creates a more realistic visitor count and analysis.
So let’s say you optimized a recent post for a particular long tail keyword, you can find out how much referral traffic is coming directly from that word or phrase and either create similar posts with similar keywords that work well or update your post with keywords that could generate higher traffic.
Statistics on publication views
Do you want a simple, “barebone” solution for the number of visitors who view your posts? If so, you might want to consider statistics for post views. plugin for WordPress.
This plugin allows you to see post views per visitor directly in your WordPress admin panel, and you can view the most popular posts viewed in a widget in your sidebar, according to the posts view statistics.
This plugin is the least flashy, but allows the fastest access to post views and post popularity by going to the “All Post Views page”, the tab available after activating the plugin.
In addition, the plug-in provides paid support to anyone who needs help with installation, site audit or Google Analytics support.
Remember to optimize every blog post
Good analytical data comes from well-optimized publications. Make sure you optimize each blog post before you publish it. It’s a good idea to have the following basic checklist handy:
- Include the keyword or keyword phrase in the URL.
- Include the keyword in the title, subhead, and body of the post where it makes sense, of course.
- Always include an image or infographic and include the keyword in the alt text of your image, so that when Google crawls the image, it can read and index it.
- Use readable fonts in a font of at least 12 or 14 pt.
- Use captions and H2 bullets to make the message more readable.
- Divide the text into short paragraphs and provide your visitor with plenty of white space to make it easier to read.
- Link to internal pages and high authority external sites where this makes sense.
- Make sure it is mobile friendly.
Revise your strategy based on your analytical data
By analyzing post statistics, you will be able to determine which posts perform best with which visitors.
You may find that one article you post at one time of the day or year is better than another – many bloggers swear to send articles on Sundays to their mailing lists to increase customer engagement. articles.
So, experiment with one of these plugins to get some important insight into what works best for you in your content strategy.
Your turn: What post-analytical data do you find most useful for your business goals?