October 8, 2021

Kampyle associates user reviews with website analytics – TechCrunch

Kampyle has integrated its user feedback management platform into Google Analytics and Nuconomy to provide side-by-side analysis of user feedback and website analytics.

Since launching its platform last March, Kampyle has been implemented by more than 1,500 websites whose users have collectively generated more than 100,000 comment posts. The company claims that small sites average one to five feedback messages per day, medium sites average 20 to 30 and large sites average 50 to 1,000. Kampyle presents the most value to these large sites, which must manage their feedback effectively or drown in a sea of ​​suggestions.

Kampyle naturally came up with the idea of ​​integrating website analysis from user feedback. The startup found that users often kept two browser tabs open at once: one for Google Analytics and one for its own dashboard. Side-by-side analytics and feedback tracking allows website owners to more closely monitor usage patterns and quickly identify technical and usage issues. The integration is also intended to make it easier to A / B testing and measuring other changes to a site, such as adding new pages or sections and how they affect user behavior.

Kampyle has been integrated with Google Analytics by means of an oiler script. Publishers must install a Firefox add-on to enable the feature (no other browser is supported at this time). The integration with Nuconomy, a next-generation web analytics platform, is much “cleaner” since both companies are part of Yossi Vardi’s portfolio. The two companies have built a private API that allows users to view comment posts related to particular pages and then analyze engagement and interaction analytics for the same pages in Nuconomy.

Beyond these integrations, Kampyle also added 60 language translations to their comments form. Forms created in English can now be instantly deployed in French, German or one of the other available languages. A greater degree of customization is also now available with categories, subcategories, colors, icons, and comment button styles.

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